Question
How did the self-made billionaires in these videos get their first big break?
Response
The founders' early breaks were usually small, scrappy starts rather than a single lucky moment. Andy Frisella began with a small retail store funded by $12,000, and it took years before the business made real money. Sarah Blakeley started with $5,000 she had saved from selling fax machines door to door for seven years. Her first big opening came when she stocked her product in Neiman Marcus by placing bins at every cash register, and the store's CEO let her keep doing it once it started selling. Jim Koch of Samuel Adams got an early push from his uncle, who told him to land one customer every day and not come home until he had. Within six weeks of hitting the market, the beer was picked as the best beer in America. The Whoop founder pointed to a moment when LeBron James wore his product on television, at a time when only about a hundred straps existed, which gave him a second wind. The logistics founder took $68 and used it to buy equipment and build up his business.
Sources & references
- 01Day in the Life of a Billionaire5:35(opens on YouTube in a new tab)
We started with $12,000.
- 02Asking Billionaire Women How They Got RICH!17:12(opens on YouTube in a new tab)
I had $5,000 that I had saved myself from selling fax machines doortodoor for seven years.
- 03Asking Billionaire Women How They Got RICH!18:49(opens on YouTube in a new tab)
So, I took bins that I bought at Office Depot and stuck them at every cash register in the store, which is so not okay.
- 04Asking Billionaires How They Got RICH! (Boston)17:19(opens on YouTube in a new tab)
Go out and get one customer every day and don't come home till you got that customer.
- 05Asking Billionaires How They Got RICH! (Boston)16:03(opens on YouTube in a new tab)
6 weeks after we hit the market, we got picked as the best beer in America.
- 06Asking Billionaires How They Got RICH! (Boston)3:48(opens on YouTube in a new tab)
And one of them was on arguably the greatest athlete in the world at the time.
- 07Asking NY Billionaires How They Got Rich!7:05(opens on YouTube in a new tab)
I took the $68 and I parlayed it and I bought all my equipment and I built it up and from that we were land pigs.