Question
How did the Lagos entrepreneurs and Aliko Dangote build their fortunes, and what do they say about backward integration?
Response
Aliko Dangote, who the host says started by selling candy to classmates, built his fortune by refusing to keep trading goods that were made elsewhere. He saw that cement, sugar and coal were being imported into Africa without creating local jobs, so he moved up the supply chain to produce those goods himself. He calls this backward integration, and says that now that his businesses have grown, they are scaling into oil and gas, with a stated budget of over $46 billion between 2026 and 2030, all invested in Africa.
The Lagos entrepreneurs gave related advice. The Andela and Flutterwave co-founder said he watched The Social Network and decided to become an entrepreneur, and that scaling depends on systems and aligned teams. Another Lagos businessperson, a private equity founder, said she focused on gaps others ignored, namely small businesses and women. The Nigerian banker who turned around a distressed bank said hard work, discipline and deferred gratification were the attributes that built his success, and that preparation is what lets you recognize luck when it arrives. Kola Karim, an oil and gas entrepreneur, said the sacrifice he made was time with family.
Sources & references
- 01Asking Africa’s Richest Man How He Made $30 Billion!14:50(opens on YouTube in a new tab)
And these are things that I was trading in. So, I tried to do what you call backward integration to now produce what we used to import.
- 02Asking Africa’s Richest Man How He Made $30 Billion!13:42(opens on YouTube in a new tab)
I realized that most of the things that we are trading in, which is like cement, sugar, and coal, is all being imported and being dumped into Africa where we are not creating jobs.
- 03Asking Africa’s Richest Man How He Made $30 Billion!13:19(opens on YouTube in a new tab)
correct me if I'm wrong, you started off selling candy to classmates.
- 04Asking Africa's Richest Men How They Got Rich!4:51(opens on YouTube in a new tab)
A billion-dollar company is just a bunch of people who could have individually built $10 million businesses who decided to come together and build one business.
- 05Asking Africa's Richest Men How They Got Rich!21:28(opens on YouTube in a new tab)
But you see, often times I preach luck, but you have to be prepared. If you're not prepared, when luck comes your way, you will not even notice you had the opportunity.
- 06Asking Africa’s Richest Man How He Made $30 Billion!2:32(opens on YouTube in a new tab)
I saw two clear gaps. One, nobody was investing in small businesses, and two, nobody was investing in women.